Research Scenarios

Pre‑built research projects designed by experts. Quickly launch studies like Brand Lift, Brand Tracking, or Concept Testing without starting from scratch. Each scenario comes with ready‑made survey structures, transparent pricing, and dashboards so you can focus on insights, not setup.

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Research Scenarios (Guided Survey)Pre‑built research projects designed by experts. Simply fill out a short form and get enterprise‑level studies at a DIY price.

Audience Profiling

Understand who your customers are and how they think. Map demographics, behaviors, and attitudes to tailor communication more effectively.

What is Profile Your Audience?Profile Your Audience helps you create rich consumer personas so you can understand not just who your customers are, but what motivates them and how they behave.

How to Set Up a Profile Your Audience StudyStep‑by‑step instructions to configure your audience profiling survey, define the right sample, and generate personas in days.

Brand Lift

Measure how your campaign changes awareness, perception, and purchase intent. See the difference between people who saw your ad and those who didn’t.

What is Brand Lift?Brand Lift surveys isolate how your ads change awareness, perception, and purchase intent, so you know what actually moves the needle.

How to Set Up a Brand Lift StudyStep‑by‑step instructions to launch a Brand Lift survey, measure your campaign impact, and get actionable insights.

Brand Tracking

Ongoing measurement of brand awareness, equity, and perception over time. Track progress on key brand metrics and spot shifts early.

What is Brand Tracking?Brand Tracking continuously measures awareness, perception, loyalty, and competitive position, so you can monitor brand health over time.

How to Set Up a Brand Tracking StudyStep‑by‑step guide to configure your Brand Tracking survey: audiences, competitors, frequency, and add‑ons, and launch with confidence.

Campaign Recall

Measure if your campaign was noticed, remembered, and correctly linked to your brand after running in market. Understand recall strength, message retention, and impact on consideration.

What is Campaign Recall?Campaign Recall measures whether people noticed, remembered, and connected with your campaign after it has run in market.

How to Set Up a Campaign Recall StudyConfigure your project in a few guided steps: define campaign details, pick your audience, and launch the recall survey.

Concept Testing

Validate creative ideas before launch. Test ads, packaging, or messaging to find out which concepts resonate most with your audience.

What is Concept Testing?Concept Testing helps you validate ideas with real consumers before launch, so you only invest in the concepts that will win in the market.

How to Set Up a Concept Testing StudyStep‑by‑step instructions to configure your Concept Testing survey, define your audience, and launch it in minutes.

Usage & Attitudes (U&A)

Get the full picture of your market. Explore consumer habits, motivations, and unmet needs to uncover growth opportunities.

What is Usage & Attitude (U&A)?Usage & Attitude (U&A) studies uncover how people use your category, why they choose certain brands, what holds them back, and where opportunities for growth exist.

How to Set Up a Usage & Attitude (U&A) StudyFollow these steps to configure your U&A survey, qualify the right respondents, and launch a study that reveals how and why consumers use your category.