Brand Lift studies help you measure the real impact of your advertising beyond clicks and impressions. Instead of looking only at activity (like views or CTR), they reveal how your campaign actually shifts brand outcomes such as awareness, perceptions, consideration, and purchase intent.
A Brand Lift survey is quick to set up, runs with verified respondents, and gives you clear evidence to show stakeholders whether your campaign moved the needle.
1. What is Brand Lift?
Brand Lift measures the impact of your campaign on brand outcomes such as:
Awareness
Perception
Consideration
Purchase intent
It works through a controlled A/B setup:
Group A (Exposed): Respondents see your campaign.
Group B (Control): Respondents do not see your campaign.
Both groups answer the same brand questions. The difference between the two reveals the campaign’s true “lift.”
Example: Out of 300 respondents, 150 see your ad and 150 don’t. If consideration is 60% in the exposed group vs. 45% in the control, your ad delivered a +15 point lift in consideration.
2. How does the survey work?
Demographics: Respondents answer basic profiling questions.
Random assignment: They are split into exposed and control groups.
Brand questions: Both groups answer about awareness, perception, and intent.
TL;DR: One group sees your campaign, one doesn’t. The difference between their answers = your lift.
3. Audience and targeting
Standard setup: 300 respondents (150 exposed / 150 control).
Flexible targeting: Nationally representative or custom audience based on your campaign goals.
Scalability: Increase sample size to analyze by age, gender, region, or other segments.
4. What do you get in the Brand Lift report?
Your dashboard includes:
Key Lift Metrics (awareness, perception, consideration, intent).
Brand Funnel Comparison (visual side‑by‑side of exposed vs. control).
Ad Evaluation (optional) – feedback from those exposed to your campaign.
Segment Highlights – see which demographics responded most positively.
Insights & Recommendations – summary with actionable next steps.
5. When to run a Brand Lift survey?
Best for campaigns where you need to prove or improve brand impact:
Major investments (TV, YouTube, TikTok, OOH, display, etc.)
Clear start/end campaigns (pre/post testing or controlled environments)
Moments where leadership or clients need evidence beyond clicks and impressions
If your goal is to shift perceptions or awareness, a Brand Lift study is the most reliable way to measure it.
6. Pricing & setup
From $1,950 per campaign
Includes 300 verified respondents
Interactive dashboard & exports (Excel, PPT, PDF)
Results in ~6 days
The setup is simple:
Enter Campaign Details (video/image, product name, brand attributes).
Define your Target Audience (location, national vs. custom).
Add any Optional features (e.g. open‑text feedback).
Review and launch → our team double‑checks everything before going live.
👉 No design effort required. The survey is prepared in advance — you just fill out the form steps.