Why use Concept Testing?
Concept Testing reduces guesswork by showing how your target consumers react to your product, campaign, logo, or message ideas before you spend budget launching them.
The main benefits are:
Reduce launch risk → Avoid costly failures by spotting weak concepts early.
Optimize messaging → See which claims, visuals, or names resonate most.
Prioritize with confidence → Back decisions with real consumer demand instead of internal opinions.
What can you test?
Concept Testing covers almost any asset or idea:
Product concepts → mockups, packaging designs, prototypes
Service concepts → apps, subscriptions, experiences
Campaigns & slogans → compare headline messages or taglines
Ads (image or video) → test engagement, clarity, and relevance before going live
Logos & branding → colors, logos, and brand identity elements
Names → brand or product names checked for clarity, memorability, and fit
💡 You can also go custom if your idea doesn’t fit neatly into these categories.
How does it work?
Quick setup → Upload your concept (image, video, text, or mockup).
Target audience → Choose nationally representative or custom segments across 150+ countries.
Consumer reactions → Respondents provide:
Ratings on appeal, clarity, uniqueness, and intent
Feedback on what they liked and what to improve
Optional pricing input and open‑ended comments
Actionable insights → Results are ready in 3–5 days with interactive dashboards and AI‑assisted summaries.
What do you get in the report?
Hero metrics → % who found it appealing, clear, unique, and worth trying
Comparison charts → cross‑stimuli and cross‑segment views
Likes & improvements → top drivers plus suggested fixes
Optional pricing insights → acceptable price ranges
AI report summary → automated narrative highlighting key takeaways and opportunities
Is Concept Testing right for you?
✅ A good fit if:
You’re about to invest $10k+ in a launch, campaign, or branding
You need to choose between multiple creative options
The decision is hard to reverse (mass campaign, rebrand, flagship launch)
You want real consumer validation before rollout
❌ Not a fit if:
Budget < $10k or impact is small (e.g., a single social ad)
Your idea isn’t ready to show (too vague for evaluation)
You just want to “prove a point” rather than improve
Decisions are low stakes or easy to change internally
Pricing
From $1,390 per test → 150 respondents, 10+ core metrics, AI survey design, and full report.
Optional add‑ons: larger respondent pools, multiple stimuli tests, custom survey design.
Transparent pricing, no hidden platform fees.
Results are guaranteed in 3–5 days.