Not every campaign that runs in the market is truly remembered. Campaign Recall helps you understand whether people recall your ad, whether they link it to your brand, and whether the message stuck.
Unlike Brand Lift, which tests impact in a controlled setup before launch, Campaign Recall looks back at live campaigns and captures real market memory signals.
Why use Campaign Recall?
Check breakthrough → Did your campaign cut through clutter and get noticed?
Test memory → What message, visuals, or emotions do people remember?
Measure linkage → Did they correctly associate the ad with your brand?
Gauge resonance → Did recall translate into consideration or intent?
Inform next campaigns → Learn what worked and what to optimize.
How the survey works
Campaign awareness & recall → Identify if respondents saw any ads in your category recently, and which stood out.
Brand linkage & message → Confirm if they recall your specific campaign, what details they remember, and which emotions it sparked.
Conversion signals → Assess consideration, action intent, and barriers after recall.
Example → Out of 300 respondents:
60% recall ads in your category
40% recall your specific campaign
25% correctly state your main message
This shows whether your campaign achieved noticeability, resonance, and memory.
Audience sizes and targeting
Standard = 300 respondents
Scale up → Larger samples for segment cuts
Targeting: nationally representative or custom filters (age, gender, region, campaign audience)
Report structure
Your Campaign Recall report includes:
Campaign awareness & recall: unaided vs aided, channel recall heatmaps
Message & brand connection: key memories, emotions, and brand linkage
Conversion impact: consideration, intent uplift, and barriers
Segment cuts: differences by channels or demographics
AI Summary: concise narrative of what worked, what didn’t, and where to improve
Additional tabs: Survey, Personas, and Insights give deeper detail and audience storylines.
How to interpret results
High recall + strong brand linkage → campaign broke through successfully
Weak recall or incorrect linkage → campaign underperformed
Message remembered + intent uplift → ad influenced consumer behavior
Tip: Look across channels and demographics to see where performance was strongest and where to focus improvements next time.
FAQ
Can I run Campaign Recall before launch?
Can I run Campaign Recall before launch?
No. It’s for after a campaign has run. Use Brand Lift for pre‑launch.
Which channels are measured?
Which channels are measured?
TV, YouTube, TikTok, Instagram, Facebook, search, display, billboards, and more.
Can I add qualitative depth?
Can I add qualitative depth?
Yes, optional open‑text responses capture exact memories in consumers’ own words.
Should I test multiple campaigns together?
Should I test multiple campaigns together?
Possible, but best practice is one campaign per study.
Can I go above 300 respondents?
Can I go above 300 respondents?
Yes, scale up for more robust results and sub‑segment analysis.