Brand Tracking is your brand’s ongoing health check. It measures awareness, perceptions, loyalty, and competitive position over time, using verified responses from real category buyers.
It’s best for B2C brands with clear competitors, where you want to know if marketing is working, prove ROI, and guide long‑term growth.
⚠️ Not for B2B or pre‑revenue products.
👉 If you’re looking to measure the impact of a single ad or campaign, see Brand Lift instead.
1. Campaign Details
When starting a Brand Tracking project, you’ll set the basics:
Respondents
Default: 300 participants per stimulus (≈3,600 total).Location
Select a country (150+ available). Optional: drill down to cities, states, or provinces.Audience type
Nationally representative (default) → balanced demographics, best cost.
Custom audience → more specific filters; may affect pricing.
Brands
Add your brand plus up to 4 competitors (first 5 included).Extra competitor = +$1,000.
Statements (attributes)
Add the qualities you want rated (examples: trust, value, innovation, sustainability).Up to 5 included.
Extra attribute = +$1,250 each.
Frequency
Choose: monthly, quarterly, or yearly.
2. Add‑Ons
Optional modules give you more depth:
Unaided Awareness (+$7,500)
Respondents list brands without prompts. Strongest measure of top‑of‑mind awareness.Prospective Consumers Insights
Adds feedback from occasional or non‑buyers in your category. Perfect to uncover barriers that block new customers.Custom Questions
Insert your own questions alongside the core tracking framework.
3. Audience Difficulty (IR)
The system shows your Incidence Rate (IR) — how easy it is to reach your chosen audience.
Default: 75%–100% IR for national representative audiences.
Niche audiences may reduce IR and adjust cost.
4. Review & Pricing
Pricing updates automatically:
Always‑On (Annual) → From $19,990/year (3,600 respondents, 20+ metrics, your brand + 4 competitors).
Snapshot (One‑Off) → From $4,490 (300 respondents, ready in 7 days).
Before launch, our team:
Validates your target audience
Confirms competitors and attributes
Checks feasibility
5. Launch & Report
Once approved:
Surveys field immediately.
Results delivered in ~7 days in your interactive dashboard.
What your dashboard includes
Brand Health Score & Market Penetration
Brand funnel: Awareness → Consideration → Loyalty → Advocacy
Drivers & Barriers (what helps or blocks conversion)
Brand Perceptions: associations, positioning, differentiation
Media Effectiveness: ad recall, channels, message resonance
Usage & Loyalty: occasions, purchase channels, referral rates
Personas & Segments: demographics and high‑potential consumers
Quality Guarantee
All respondents are verified category buyers. Our Every Voice Quality Guarantee includes:
Screening questions
Fraud & duplication checks
Bot traps and geo‑validation
Automatic replacement at our cost if criteria aren’t met
Your insights are always based on real, active consumers.
Next Steps
👉 Book a demo with our team to get a tailored setup and ensure your tracking is optimized for your market.
With Guided Brand Tracking, you’ll spend minutes setting up, and get years of insights into your brand’s health.