Guided Scenarios are ready‑made, expert‑designed research frameworks for the most common marketing needs.
Faster than building a survey from scratch
More reliable than templates
Priced with pre‑made packages for accessibility
Delivered in enterprise‑quality design, tailored to your inputs
How it works:
You fill in a short form → we prepare the study → you get a full dashboard with insights customized for your brand.
Categories of Guided Scenarios
We’ve grouped scenarios into two main categories:
Track and Measure
Measure your brand’s impact and campaign effectiveness.
Brand Tracking
Monitor 30+ metrics (awareness, loyalty, positioning, etc.) versus competitors.
Keep track of your brand’s health over time.Brand Lift
Measure the impact of campaigns.
Did your TikTok ad boost trust?Campaign Recall
See if people remember your ads and campaigns.
Did viewers recall your Super Bowl spot?
Test and Learn
Validate ideas and uncover customer motivations.
Concept Testing
Test product ideas, packaging, designs, or ads with real buyers.
Which packaging resonates more?Audience Profiling
Identify and understand your most valuable customers.
What motivates repeat buyers?Usage & Attitude (U&A)
Discover how, when, and why people use your category.
Learn seasonal buying patterns and loyalty factors.
What’s included in every package
Expert‑designed (non‑editable) survey templates
Targeting: nationally representative or custom audiences
Scalable sample sizes
Live, interactive dashboard with summaries & charts
White‑label exports (on Pro/Enterprise)
How it works
Choose a scenario (e.g. Brand Tracking, Concept Testing).
Fill out a form with campaign or brand details.
Audience
Category
Brand/competitors
Frequency (one‑off or ongoing)
Our team double‑checks and launches the study automatically.
Get your interactive dashboard with charts, metrics, and insights.
Package comparison
Package | When to use | Core question | Method design | Key outputs | Great for |
Concept Testing | Before launch (ideas & assets) | Will this idea resonate and drive intent? | Show concept → rate appeal / clarity / uniqueness / intent + likes & improvements | Hero metrics, appeal vs. intent, clarity vs. uniqueness, likes & improvements, segment highlights, optional pricing window | Product/service ideas, ads, packaging, slogans, names, logos |
Brand Lift | Pre-launch or controlled test | Does exposure to the campaign move the needle? | Exposed vs. Control A/B; compare brand funnel metrics | Lift tiles, dual funnel (exposed vs. control), optional creative evaluation, segment lift | Proving campaign potential, creative optimization |
Campaign Recall | After campaign has run | Did people notice, remember, and link it to us? | Unaided/aided recall + channels + message memory | Recall %, brand linkage, channel heatmap, message resonance, conversion signals, segment insights | Post-campaign evaluation, media mix analysis |
Profile Your Audience | Anytime (persona building) | Who are our audiences and what do they value? | Demographics + lifestyle + awareness/usage + needs/attitudes | Persona cards, awareness→usage→preference funnels, decision drivers heatmap, segment highlights | Targeting & messaging, GTM planning |
U&A (Usage & Attitude) | Foundational (market/strategy) | How is the category used, chosen, and how do brands compete? | Screening → usage patterns → journey → barriers/motivators → brand & loyalty | Journey map, usage occasions, barriers & motivators, loyalty ladder, strategy takeaways | Market entry, portfolio strategy, CX/retail planning |
How to choose (quick helper)
💡 I need to pick a winning idea or creative. → Concept Testing
📈 I need proof the ad actually moves metrics. → Brand Lift
🧠 I need to know if the market noticed and remembered the ad. → Campaign Recall
👥 I need to brief teams with usable personas. → Profile Your Audience
🌍 I need a 360° view of usage, journeys, and brand dynamics. → U&A
Why Guided Scenarios?
Faster setup → no need to design surveys manually.
Proven structure → built on industry‑standard methodologies.
Transparent pricing → clear packages (e.g. Brand Tracking from $3,990).
Custom dashboard → results tailored to your inputs, not just a static template.
Need more flexibility?
Use the DIY survey tool to design your own studies from scratch.
Or, connect with our team for custom enterprise research at [email protected].
✅ With Guided Scenarios, you can launch reliable research in minutes — and focus your time on analysis and action instead of setup.