Brand Tracking studies are your always‑on health check for the brand. Instead of guessing if campaigns or investments are making an impact, tracking gives you continuous feedback from real buyers so you can prove ROI, monitor competitors, and optimize your strategy.
What does Brand Tracking measure?
Across 20+ brand metrics, your dashboard shows how you’re performing against 4 competitors:
How your brand stacks up
Brand Health Score
Market size & penetration
Brand funnel
Awareness → Consideration → Loyalty → Advocacy
Drivers & barriers
Brand perceptions
Associations
Imagery
Positioning & differentiation
Marketing effectiveness
Ad recall
Channel breakdown
Usage & loyalty
Consumption occasions
Purchase channels
Loyalty & referral signals
Audience segments
Demographics
High‑potential personas
When should you use Brand Tracking?
Perfect for B2C brands with paying customers and competitors where:
You need ongoing benchmarks (not just one‑off results).
You want to secure bigger budgets by proving brand equity ROI.
You’re shifting strategy and need to know if it’s working.
⚠️ Not ideal if you’re pre‑revenue, purely B2B, or in a brand‑new category with no existing buyers.
Pricing Options (transparent packages)
Always‑On (Annual): from $19,990/year (3,600 respondents, your brand + 4 competitors, 20+ metrics, dedicated strategist).
Snapshot (One‑Off): from $4,490, 300 respondents, full benchmark vs. 4 competitors, results in 7 days.
Add‑ons explained
Some studies may need extra depth. That’s where add‑ons come in:
Unaided Awareness (+$7,500)
Unaided awareness is the toughest but purest awareness measure. Instead of showing a brand list for recognition, respondents are asked:
“Which brands come to mind in [category]?”
If your brand appears spontaneously without prompting, it means it’s top‑of‑mind — a stronger signal than aided awareness.
Prospective Consumers Insights
Standard tracking surveys current category buyers. With this add‑on, you also capture feedback from non‑buyers or potential customers.
This helps you understand:
Why don’t they currently buy
What barriers exist
What could convince them to switch or try your brand
Brand Tracking is the long‑term heartbeat of your brand. While Brand Lift measures the impact of a single campaign, Brand Tracking tracks the broader picture over time.