Knowing your audience drives everything from marketing to product design. Profile Your Audience goes beyond raw demographics to give you a 360‑degree view of real consumers. You will learn who they are, how they live, what brands they consider, and what drives their decisions.
The result is a set of personas and insights that make it easier to design winning campaigns and position your brand effectively.
Why use Profile Your Audience?
Segment with confidence → Move beyond age and gender into lifestyle and attitudes.
Guide creative and messaging → Understand motivations that shape purchase behavior.
Identify opportunities → Discover untapped groups or underserved needs.
Strengthen strategy → Use data‑driven personas to guide campaigns and roadmaps.
How the survey works
The survey captures a rounded picture of your target audience through four key sections:
Demographics & Lifestyle → age, gender, education, family, hobbies, values
Category Awareness & Usage → brands people know, buy, and prefer today
Needs & Attitudes → decision‑making priorities like innovation, price, loyalty, promotions
Usage Patterns → buying frequency, channels, and usage occasions
Optional: add open‑text questions for deeper feedback.
TLDR: Lifestyle, habits, needs, and brand behaviors all combine to create audience profiles.
Audience sizes and targeting
The standard package includes 300 respondents, enough to give you a reliable snapshot.
Scale up your sample for deeper analysis
Use custom targeting to focus on category buyers only
Or choose nationally representative audiences for broad coverage
TLDR: Start with 300 respondents and refine as needed for your project.
What’s in the report
Your profiling report includes:
Persona Overview Cards → name, image, demographics, lifestyle, and habits
Brand Awareness & Usage Funnels → awareness → usage → preference
Needs & Attitudes → which factors drive choices, from price to sustainability
Segment Highlights → breakdowns by selected demographics and quotes if open‑text is included
TLDR: You get complete personas plus brand and attitude insights that are ready to brief teams and guide strategy.
How to interpret the results
Persona cards show the “who” → use them to brief agencies and teams
Awareness & usage funnels reveal the “what” → brand positioning and competitor gaps
Decision drivers explain the “why” → what consumers value most
Segments highlight where new opportunities or high‑value groups exist
TLDR: Personas = who, funnels = what, drivers = why.
Frequently asked questions
Can I profile only category buyers?
Can I profile only category buyers?
Yes, you can add screening so only category users qualify.
Do I have to use all survey sections?
Do I have to use all survey sections?
No, the survey can be customized, but using all sections gives the richest personas.
Can I add open‑ended questions?
Can I add open‑ended questions?
Yes, open text can add valuable qualitative depth.
Can I profile multiple categories at once?
Can I profile multiple categories at once?
Yes, although we recommend separate studies for each category to keep insights clean and actionable.