Usage & Attitudes (U&A)
Get the full picture of your market. Explore consumer habits, motivations, and unmet needs to uncover growth opportunities.
2 articles
What is Usage & Attitude (U&A)?Usage & Attitude (U&A) studies uncover how people use your category, why they choose certain brands, what holds them back, and where opportunities for growth exist.
How to Set Up a Usage & Attitude (U&A) StudyFollow these steps to configure your U&A survey, qualify the right respondents, and launch a study that reveals how and why consumers use your category.