Campaign Recall is quick to launch because the survey template is pre‑built. You provide your campaign details, choose your audience, and add optional features such as open‑text feedback.
The platform then runs the study automatically, so within 7 days, you have clear results showing whether your campaign was remembered, associated with your brand, and whether the message stuck.
👉 See a live demo report here: Campaign Recall Demo
1. Campaign Details
Set up the key campaign information:
Campaign title → internal or external campaign name
Brand / product name → the brand or product featured in the campaign
Category → category or industry (e.g., beverages, fintech, retail)
Brands → your brand plus up to 4 competitors included (first 5 total free, additional competitors +$1,000 each)
Channels → select where the campaign ran (TV, YouTube, TikTok, Instagram, Facebook, OOH, search, display, radio, etc.)
Date range → specify when the campaign was live for accurate recall measurement
2. Define Target Audience
Sample size → starts at 300 respondents (base package)
Audience type →
Nationally representative → captures the general market view
Custom audience → filter by age, gender, region, or campaign’s intended target
Location → choose from 150+ countries, down to city or state level
Audience Difficulty (IR) → real‑time gauge shows feasibility of your chosen targeting
3. Add‑Ons
Optional upgrades to enrich the study:
Open‑text feedback (+$390) → respondents describe in their own words what they remember: visuals, characters, emotions, or slogans
Larger samples → scale beyond 300 to improve precision and enable detailed segment cuts
More competitor brands → benchmark against additional brands if needed
4. Review & Pricing
Base package → from $2,450 for 300 respondents with 1 brand
Pricing updates automatically as you add sample size, brands, or modules
Every setup is verified by our team before launch to ensure feasibility and correct targeting
5. Launch & Reporting
Once launched:
Respondents complete the survey within days
All responses go through a 10‑step data quality process (attention checks, fraud detection, geo‑validation, duplicate IP screening)
Results are ready within 7 days
You receive an interactive dashboard with:
Campaign awareness & recall → unaided vs aided recall, channels remembered
Message & brand connection → key memories, emotions, and correct brand linkage
Conversion potential → intent uplift, consideration, and remaining barriers
Segment cuts → differences across demographics and media channels
AI Summary → plain‑language explanation of what worked, what didn’t, and where to optimize
Reports include tabs for Survey, Personas, and Insights to drill deeper.
Exports are available in Excel, PowerPoint, PDF for easy sharing across teams.