Profile Your Audience is built to be straightforward: you provide your brand and target criteria, the platform handles survey design and data collection, and within days you receive complete persona cards and audience insights.
This guide walks you through how to set up the study inside the platform.
1. Project Details
Begin by entering your basics:
Brand name → your own brand or product.
Competitors → add up to 4 competitors for benchmarks (first 5 total brands included, additional = +$1,000 each).
Product name → optional, if the profiling should be tied to a specific product line.
2. Audience Definition
Set who you want to reach:
Sample size → starts at 300 respondents, recommended baseline for robust personas.
Location → choose from 150+ countries, or narrow to states, provinces, or cities.
Audience type:
Nationally representative → balanced across demographics.
Custom audience → filter by traits such as age, gender, lifestyle, or purchase behavior.
Additional criteria → add screening questions to profile only active category users if desired.
An Audience Difficulty (IR) gauge will estimate feasibility and incidence rate.
3. Add Criteria and Filters
For sharper persona profiles, you can layer in:
Demographic filters (Gen Z, working parents, urban professionals, etc.)
Behavioral filters (category usage, frequency, brand buyers)
Psychographic or lifestyle criteria (values, hobbies, attitudes)
4. Review & Pricing
Base pricing → From $2,790 for 300 respondents.
Costs adjust automatically if you add more respondents, competitors, or filters.
Before launch, our team checks feasibility and ensures respondents meet your selection rules.
5. Launch & Reporting
Once your setup is confirmed:
The survey fields immediately with your specified audience.
Results are ready in about 7 days.
Your dashboard will include:
Persona cards with name, image, demographic traits, lifestyle, and habits.
Brand awareness and usage funnels showing awareness, trial, and preference.
Decision drivers and attitudes highlighting what matters most.
Segment breakdowns by age, gender, or other groups, with quotes if text questions are enabled.
Quality and Respondent Validation
Every respondent passes a 10‑step validation check including attention filters, fraud detection, duplication screening, and geo‑verification. This ensures your personas are based on real, qualified consumers only.
In just a few steps you will have detailed personas and actionable audience insights that can guide campaigns, creative direction, and long‑term brand positioning.