Making business decisions without accurate data is risky. At Standard Insights, we deliver reliable consumer insights faster and more efficiently. To achieve this, we use a multi‑source methodology, advanced quality controls, and a transparent sourcing process, giving you confidence in every response.
Our sourcing methodology
We combine multiple approaches to build the right audience for each project:
1. Standard Insights Sampling
We directly engage consumers on platforms they already use — like social media, communities, and apps.
Meeting audiences where they are → No need for lengthy sign‑ups or panel pre‑registration.
Rewards that resonate → Interest‑based, geography‑aligned, and non‑monetary incentives.
Direct‑to‑consumer insights → Responses come straight from individuals, without unnecessary intermediaries.
👉 Learn more about the respondent journey →
2. The Global Standard
For niche or specialized audiences, we connect with vetted panel partners.
Reach rare audiences → e.g. medical specialists and unique demographics.
Tap into diversity → Wide coverage across categories and regions.
Competitive pricing & conditions → Our vetted network ensures strong value and compliance with our quality standards.
Data accuracy
Accuracy is a constant challenge in consumer research. We’ve refined our methods for years, and even correctly predicted the 2022 presidential elections in the Philippines with 98.5% accuracy, outperforming other firms.
Our partners follow strict quality guidelines aligned with our standards.
Every client can rate suppliers after their project, creating continuous accountability.
Quality controls at every step
We combine AI‑based detection and a human review layer to guarantee data quality.
1. Technical checks
Duplicate Device & IP Address detection
Verification via social media, email, or phone
Location & VPN detection
Bot detection
GPT‑4 & 5 auto‑fill detection
KYC (on request)
2. Improbable checks
Statistical analysis of responses
“Trap” and red‑herring questions
In‑survey conditional checks
3. Behavioral checks
Detection of inattentive behavior
Analysis of overly fast respondents
Speeder and engagement analysis
4. Human layer
Open‑ended responses reviewed for relevance
Blacklist protocol for low‑quality respondents
Manual review of project test phase (24–48h) before full launch
Fresh & engaged participants
Fresh sampling → Participants who completed a survey in the last 180 days are automatically excluded.
Professional survey design → Surveys are usually under 10 minutes, with 20–30 questions, reducing fatigue and drop‑offs.
Accessible experience → Surveys are mobile‑friendly, intuitive, and require no downloads.
Test phase validation → We run a 24–48h quality control before launching at scale.
Why this matters
Transparency in sourcing → You know where participants come from.
Global reach → Reliable respondents in 150+ countries, including remote and non‑Western regions.
Fast insights → Typical projects deliver results in a few days to one week.
Common questions
Q: How do you ensure data quality?
Through multiple technical, behavioral, and statistical checks, plus human validation. Every survey also passes through a testing phase before full rollout.
Q: Can I be sure the audience is fresh?
Yes. No respondent participates in two surveys within 180 days.
Q: Do you use third‑party panels?
Yes — but only vetted, high‑quality partners. We adapt sourcing to each project, and you can rate suppliers post‑purchase to ensure accountability.
Q: Can I access very niche or B2B audiences?
Standard Insights specializes in B2C research. For specialized or niche audiences, we leverage vetted partners. B2B audiences are possible only at a broad or generic level.
✅ With our multi‑source approach, rigorous quality checks, and client feedback loop, you gain trustworthy, actionable insights you can rely on.