Stop spending hours in spreadsheets. With Standard Insights, you can upload your survey file and transform it into interactive, customizable dashboards in just a few clicks.
Our tool supports imports from popular platforms—like SurveyMonkey, Qualtrics, Typeform, Google Forms, and more, or directly from Excel/CSV files.
Plans & limits
Free: Up to 200 respondents × 50 columns
Pro: Up to 5,000 respondents × 100 columns
Enterprise: Unlimited imports and data size
How it works
Step 1. Upload your file
Log in to your Standard Insights account
Upload your
.XLS,.XLSX, or.CSVfile
Step 2. Select the source
Select the source from 15+ supported platforms
If your platform is not listed, select My Project / Other.
Step 3. Match the columns
The system automatically detects your questions and columns
If automatic detection misses anything, click AI Detection at the top, or use the small AI star icons on each question to detect them individually.
Confirm detected question types (e.g., Multiple Choice, Rating Scale, Open-Ended)
Adjust manually if needed using the dropdown menus
Your data is ready!
After mapping, your interactive report is instantly generated.
From here you can:
Customize → Colors, chart types, logos, brand style
Analyze → Filter, segment, or ask our AI to summarize the results
Build dashboards → Combine charts to tell one clear story
Export & share → Secure links, password protection, PDF, PPT, PNG, CSV, SPSS
Survey Data Import Guidelines
You can import your data in two ways:
Manual mapping: Upload your Excel, then map each question.
Pre-mapping: Format your file in advance, so our system recognizes everything automatically.
File Requirements
File type:
.xlsor.xlsxMax size: 5 MB
Structure:
Row 1: Questions (column headers)
Row 2: Question types (see below)
Row 3+: Answers (responses) – One per row
Download the template as a starting point.
Supported Question Types
Type | Row 1 (Question) | Row 2 (Type) | Row 3+ (Answers) | Notes |
Multiple Choice | “What snacks do you buy? _ Chips” | Multiple Choice | Chips / blank | Use |
Single Choice | “How old are you?” | Multiple Choice Single Answer | 18–24 | No underscore |
Multiple Choice Other | “Do you own your home?” / “Do you own your home – Other” | Multiple Choice Single Answer | Rent / Own / blank | “– Other” allows free input |
Yes/No | “Do you live in the USA?” | Yes No | Yes / No | — |
Picture Choice | “Pick your favorite logo” | Picture Choice | (image paths) | Pending support |
Ranking | “Rank foods – Pizza” | Ranking | 1, 2, 3, 4 | Each column = item |
Likert Scale | “I am satisfied with my camera” | Likert Scale | 1–5 | Numbers only |
Rating | “Rate your skills 1–5” | Rating | 3, 4, 5 | Numbers only |
Slider | “Rate your experience” | Slider | 3, 4, 5 | Numbers only |
Constant Sum | “Distribute 100 points – Price” | Constant Sum | 40, 60 | Columns = attributes |
Matrix | “Importance – Coffee” | Matrix | Important / Neutral / etc. | Use |
Matrix Scale | “Rate brand – Tesla” | Matrix Scale | 1–5 | Use |
Open | “What sparked your interest?” | Open | Text responses | Free text |
Open List | “Favorite dishes – Answer 1” | Open List | Burgers / Salad | Up to 3 columns |
Multiple Choice
Each option is a separate column.
Header format:
Question _ Option(with spaces before and after the underscore).Example:
What are the most important factors for you in a job? _ Salary and benefits | What are the most important factors for you in a job? _ Work-Life balance |
Multiple Choice | Multiple Choice |
Work-Life balance |
|
Salary and benefits |
|
Salary and benefits | Work-Life balance |
✅ Correct: Question _ Option
❌ Incorrect: Question-Option
Multiple Choice Single Answer
Each question is a column.
No extra spaces in the header.
Example:
How old are you? | What is your gender? |
Multiple Choice Single Answer | Multiple Choice Single Answer |
55-64 | Male |
18-24 | Female |
Multiple Choice "Other"
Main column for standard answers; "- Other" column for custom text.
Example:
Do you currently own or rent your home? | Do you currently own or rent your home? - Other |
Multiple Choice Single Answer | Multiple Choice Single Answer |
Rent |
|
Own |
|
| It's my wife's house |
Yes/No
Single column.
Example:
Do you currently live in the USA? |
Yes |
Yes |
No |
Ranking
Each item is a separate column.
Header format:
Question - item(with spaces before and after the hyphen).Example:
Please rank your favorite food. - burger | Rank these foods – Burger | Rank these foods – Salad | Rank these foods – Pizza |
Ranking | Ranking | Ranking | Ranking |
1 | 4 | 2 | 3 |
Likert Scale
Single column, answers are scale values.
Example:
Please rate your agreement: "I am satisfied with the current camera I am using." |
Likert Scale |
5 |
2 |
6 |
Rating
Single column, numeric values.
Example:
On a scale from 1 to 5, how would you rate your photography skills? |
Rating |
5 |
2 |
4 |
Slider
Single column, numeric values.
Example:
How would you rate your overall experience with your current photography equipment? |
Slider |
4 |
8 |
5 |
Constant Sum
Each item is a column.
Header format:
Question - item(with spaces before and after the hyphen).Example:
Please allocate 100 points... - Composition | ... - Framing |
Constant Sum | Constant Sum |
60 | 40 |
46 | 54 |
Matrix
Each item is a column.
Header format:
Question - item(with spaces before and after the hyphen).Example:
Please tell us how important each is for you - coffee | ... - chocolate |
Matrix | Matrix |
Important | Neutral |
Very Important | Important |
Matrix Scale
Each item is a column.
Header format:
Question - item(with spaces before and after the hyphen).Example:
How would you rate each car brand? - BMW | ... - Tesla | ... - BYD |
Matrix Scale | Matrix Scale | Matrix Scale |
4 | 3 | 2 |
3 | 5 | 2 |
Open
Single-column, free-text answer.
Example:
What sparked your interest in photography? (Open) |
Open |
Capturing moments |
Love landscapes |
Open List
Each answer is a separate column.
Header format:
Question - answer 1,Question - answer 2, etc.Example:
What are some of your favorite dishes? - answer 1 | - answer 2
| - answer 3 |
Open List | Open List | Open List |
burgers | pizzas | tacos |
Salad | Smoothies | Sandwiches |
Best Practices
Download and use the template as your starting point.
Follow header formatting rules (especially for underscores and hyphens).
Check that each column in row 2 has the correct question type.
Use clear, unique headers for each question or answer option.
Common questions
Q: What if my survey tool isn’t listed?
Simply select 'My Project/Other' and upload your exported survey file.
Q: Can I share my visuals with my team?
Yes. Share via secure links (with optional forms or passwords) or export in PDF, PPT, PNG, CSV, or SPSS formats.
✅ Upload. Map. Visualize.
In just a few minutes, Standard Insights turns your raw survey results into professional, shareable reports.