Welcome to Standard Insights 🎉
Standard Insights is your all‑in‑one consumer research platform: from survey design to analysis to reporting—powered by AI at every step.
With just a few clicks, you can:
Create and launch surveys
Visualize existing data
Recruit respondents globally
Build branded reports
Run guided research scenarios
Below you’ll find the best ways to get started.
Quick Start Options
📝 Create a Survey
Build your first survey from scratch or use AI Survey Builder to generate smart questions instantly.
📊 Visualize Data
Already have survey data? Import it from 15+ survey platforms. Upload, confirm the mapping, and your results will be automatically visualized in interactive dashboards.
👥 Purchase Respondents
Reach the right consumers quickly. Define your target audience and purchase respondents directly inside the platform.
📑 Create a Report
Combine survey results, open text, interviews, and personas into a professional, shareable report. Export in multiple formats.
🎯 Guided Scenario
Not sure where to start? Pick a research scenario (e.g. Brand Tracking, Concept Testing) and follow our step‑by‑step guided workflow.
Other Key Steps
👤 Invite Your Colleagues
Go to My Team in the sidebar.
Note: Colleagues don’t automatically see your projects for confidentiality reasons.
To add someone to a specific project, open that project and click + Add Member in the top‑right corner.
⚙️ Update Your Profile
Click on your name in the bottom‑left corner to access Profile & Account Settings.
Personal Information: name, country, timezone, email, phone, profile photo, password reset.
Company Information: company name, industry, size, address, logo.
Profile Information: interests, role, market research experience, and LinkedIn link.
This information helps us tailor your workspace experience.