Creating surveys can be time‑consuming, but our AI builder helps you generate a high‑quality survey draft within minutes. All you need to do is fill out a short form with context about your project.
Step 1: Select “Build with AI”
From your dashboard:
Click Create a Survey.
Choose Build with AI.
Step 2: Fill out the Basic Settings
Step 2: Fill out the Basic Settings
In this section you’ll define the essential information about your project so the AI can create the most accurate survey for your needs.
Survey context → Pick the purpose of your survey:
Pitch → Use this option if you’re preparing a survey draft for a client presentation or internal management pitch.
Client project → Choose this when running research on behalf of a client, with specific deliverables expected.
Own brand research → Select this if the survey is for your company’s own campaigns, brand tracking, or concept testing.
Other → Use this when the project doesn’t fit the options above.
Audience description → Briefly describe who you want feedback from.
Example: Young parents aged 25–40, living in urban areas, who regularly shop online.
Country & language → Choose the country and survey language.
📘 Tip: Surveys can be generated in multiple languages. If the one you need is missing, contact [email protected].
Survey length → Decide how long your survey should be:
Short (~5–8 questions) → Best for high response rates and simple objectives.
Average (~10–15 questions) → Balanced length for most general consumer research studies.
Long (~15–20+ questions) → Use for deep dives when measuring multiple angles (e.g., attitudes, usage, and profiling).
Step 3: Adjust the Advanced Settings (optional)
This section helps the AI fine‑tune your survey. Use it when you need more control over survey objectives, style, and structure.
Research focus / objectives
Pick what you’re trying to learn:
Brand awareness / funnel → how people discover, consider, and choose your brand
Campaign evaluation → measure recall, lift, or the impact of an ad campaign
Concept testing → check reactions to new products, services, slogans, or visuals before launch
Audience profiling / segmentation → understand who your customers are and how they differ
Usage & Attitudes (U&A) → map how customers use similar products, their habits, and motivations
Other → anything outside the common categories
Tone & question style
Decide how the survey “sounds” to respondents:
Standard (neutral, professional) → best for general consumer.
Engaging (consumer‑friendly) → more casual and conversational wording
Expert (technical / B2B) → suited to specialist audiences (e.g., IT managers, clinicians)
Data needs
Tell AI what type of responses matter most:
Quant only → focus on structured scales and multiple choice
Quant + a few open questions → add limited free‑text answers for depth
Open‑text emphasis → prioritize respondent explanations, opinions, and qualitative input
Constraints / priorities
Add extra requirements for how the survey should work:
Must be fast to answer (<5 min) → ensures high completion among busy respondents
Must highlight emotional reactions → great for ads, creatives, or concept tests
Must compare X vs. Y → useful when benchmarking products or campaigns
Must be highly visual/engaging → makes the survey interactive and easy to complete
Other → any unique constraint
📘 Tip: You don’t need to use every setting — pick the ones that truly shape your project’s outcome.
Step 4: Generate questions
Once the form is complete:
Click Generate Questions.
AI creates a draft survey tailored to your inputs.
You can always regenerate, edit, or add more questions manually.
Step 5: Review and finalize
Edit or reorder questions
Apply logic and branching if needed
Add languages for multi‑market audiences
Preview the survey as respondents will see it