Every project in Standard Insights is made up of tabs.
Each tab adds a different dimension to your report, from survey data and qualitative interviews to personas, AI insights, and dashboards.
By combining tabs, you can create a flexible and engaging project that tells the complete story of your research.
Available tabs
1. Introduction/Page
Add a custom page to give context and set the stage:
Write text, insert images, or embed videos
Explain your research objectives and methodology
Style it to match your brand
2. Survey (Quantitative)
Bring your survey data into the report:
Use your existing survey in your project or
Import directly from 15+ platforms or upload XLS/CSV
Automatic detection of question types
Instantly visualize responses in charts
3. Interview (Qualitative)
Enrich your quantitative results with qualitative insights:
Upload your video interviews
Automatic transcription support
Automatically analyze interviews and transcripts.
4. Personas (requires at least one survey)
Turn raw data into humanized insights:
Segment your audience automatically
Create personas based on real survey insights
Humanize data for marketing, product, and strategy teams
Interact with AI‑generated personas through chat.
5. Board (Dashboards) (requires at least one survey)
Give stakeholders a quick, engaging view:
Curate key charts and metrics into one visual dashboard
Ideal for executive summaries or ongoing tracking
Fully customizable with brand colors and chart types
6. Insights (AI Analysis) (requires at least one survey)
Let AI surface the story in your data:
AI‑powered summaries for each question or the whole study
Chat with AI to ask deeper questions
Great for speeding up reporting and uncovering hidden patterns
Putting it all together
With these tabs, you can design reports that are:
Flexible → mix methods (quantitative + qualitative)
Engaging → dashboards, AI insights, visuals
Action-oriented → personas, analysis, strategy pages