Data Quality

🤖 AI Quality Control

Our AI system analyzes each respondent's behavior to guarantee our quality standards and filter out unwanted ones. Last but not least, a human touch to ensure that everything is perfect.

Technical Checks

We analyze the settings of respondents to identify and remove any cheaters or instances of impossible activity.

• IP Address & Duplicate Device Detection

• IP Address / Social Media ID / Email 7 Phone Verification

• Respondent Location & VPN Detection

• Bot Detection

• GPT-3&4 Filling Detection

• KYC (Upon Request)

Improbable Checks

We use statistical methods to identify respondents who may have provided improbable or implausible responses.

• Insertion of "trap questions" into our surveys

• Red Herring Questions

• Conditional Questions

Behavioural Checks

Our assessment of the respondent's journey enables us to filter out any irrelevant attitudes or behaviors.

• Detection of inattentive behavior

• Detection of overly fast respondents

• Elimination by activity level in the survey market

What do you do to ensure the quality of the data collected?

Fresh Participants for Every Project

We are committed to providing the highest quality of respondents for each research project. To uphold this standard, we exclusively select new participants for each study. Individuals who have participated in a survey within the previous 180 days are automatically excluded to ensure fresh insights and prevent respondent bias.

Quality Control Phase (Test Phase)

Understanding the intricacies of survey design, particularly with diverse respondent pathways and piped questions, we uphold a strict quality control phase. This phase ensures that every survey provides an optimal user experience and that the data collection process precisely meets our clients' specifications.

Before launching a survey broadly, we conduct an intensive 24-48 hour testing period. Each response is thoroughly examined to confirm the flawless operation of all survey components. Only after this meticulous validation do we move forward with a broader distribution, ensuring the integrity and reliability of the data collected.

Adapted UI/UX for Maximum Accessibility

Our surveys are meticulously crafted to provide a seamless experience across all devices. To ensure the highest level of usability, we conduct thorough tests that help confirm the simplicity and efficiency of survey completion.

Designed for Accessibility

Our surveys are intentionally designed to be intuitive and user-friendly, catering to individuals regardless of their technical expertise. While they are not intended for those without access to a phone or the internet—a comparatively small demographic—our focus is on inclusivity and ease of use for the vast majority.

Effortless Engagement

Participating in our surveys requires no downloads; they integrate flawlessly with your existing applications. We prioritize clarity and simplicity, from straightforward instructions to a clean, uncluttered interface.

Customization for Complexity

While our primary objective is to maintain straightforwardness, we are fully equipped to enhance the survey's sophistication for more complex audiences when necessary. Our commitment is to deliver a user-friendly experience while accommodating the diverse needs of our clients.

Professional Structure & Optimal Length

• Engagement-Focused Questionnaires: Our questionnaires are expertly structured to maintain respondent engagement with a Length of Interview (LOI) typically under 10 minutes. This duration is key to ensuring high completion rates without compromising the quality of the insights gathered.

• Balanced Question Count: We strive to craft surveys with fewer than 50 questions to prevent fatigue and drop-offs, recommending an optimal range of 20-30 questions. This balance is crucial for collecting comprehensive data while respecting the respondent's time and attention span. Depending on the format and complexity of the questions, we adjust the survey length to align with these best practices.