Methodology

📊 Make informed decisions with better & faster consumer insights.

As consumer brands strive to stay ahead of the competition, guesswork is no longer sufficient. Leveraging actual consumer data has become essential for successful decision-making. However, nowadays, finding accurate and dependable intelligence can be challenging.

Something is wrong with consumer data.

• Traditional: Research firms often demand exorbitant prices to conduct lengthy studies, involving communication with numerous parties and with little transparency.

• Lack of Transparency: Companies and data providers are unlikely to be forthcoming about revealing the origins of their respondents, particularly when many projects involve intermediaries or third-party service suppliers.

• Geographically Limited: It is almost impossible for existing solutions to engage with representative audiences in remote or non-Western regions.

• Poor Data Visualization: To make smart, timely decisions, data analysis must go beyond the simple presentation of survey results and basic lists.

Our Sourcing Methodology: Multi-source approach

Depending on your project, we select the most suitable data sources tailored to your project, ensuring you reach the highest quality audience.

1. Standard Insights Sampling

Your audience is unique, and so is our approach. We engage them directly on their preferred platforms, aligning with their cultural values and interests.

Unlike traditional methods that might require lengthy sign-ups or pre-registration on specific platforms, our process is straightforward and user-centric. By directly engaging potential participants through online ads across various digital environments, we create a seamless and hassle-free experience. This encourages genuine participation and provides us with the high-quality, reliable data we seek for our clients.

Overview of Standard Insights Methology [Simplified]

• Meeting Audiences Where They Are: Social media, mobile apps, communities - we connect directly on their frequented platforms.

• Rewards That Resonate: Interest-aligned, geography-based, and qualification-specific non-monetary incentives.

• Direct-to-Consumer Insights: Gain insights directly from the source, eliminating the need for third-party involvement.

Learn more about the respondent journey

2. The Global Standard

We connect you with the most appropriate vetted panel partners based on your project needs.

• Reach Niche Audiences: Access rare and specialized audience segments, including medical panels and others.

• Tap into Diverse Audience Segments: Benefit from the diverse categories and audience segments offered by our partners.

• Competitive Pricing and Conditions: Leverage our network of vetted partners for the best prices and optimal conditions.

How accurate is your data?

When it comes to quality, measuring accuracy can be challenging. We have spent years refining our approach to prioritize data quality. As proof of our effectiveness, we accurately predicted the 2022 presidential elections in the Philippines with an outstanding 98.5% accuracy—higher than any other company.

Our vetted suppliers adhere to strict guidelines that align with our quality standards. Additionally, all clients have the opportunity to rate our suppliers post-project, ensuring the highest quality possible.