Why chart selection matters
Choosing the right chart helps you communicate survey insights more effectively. Each chart type highlights different data relationships, from basic comparisons to complex distributions.
All the chart types below are supported only for survey data visualized in the Standard Insights platform.
Chart types available
Vertical Bar Chart
Description: Displays data with vertical bars whose heights represent values.
Usage: Ideal for comparing quantities across categories.
Not recommended: When there are too many categories (may become cluttered).
Horizontal Bar Chart
Description: Similar to a vertical bar chart, but bars are horizontal.
Usage: Best when category labels are long or when many categories are included.
Not recommended: For small category numbers (vertical may be clearer).
Stacked Bar Chart (Matrix questions only)
Description: Bars are divided into segments representing sub-categories, showing the breakdown of totals.
Usage: Perfect to show distribution within categories.
Not recommended: When there are too many sub-categories, making the chart unreadable.
Heatmap
Description: Uses color shading in a matrix to represent data magnitude.
Usage: Great for spotting correlations or comparing large datasets.
Not recommended: For small datasets or when exact values are needed.
Pie Chart
Description: Shows each category as a slice of a circle, representing its proportion of the total.
Usage: Best for showing percentages and proportions.
Not recommended: When categories are too many or when precise slice comparisons are required.
Spider (Radar) Chart
Description: Displays multivariate data on axes radiating from a central point.
Usage: Useful for showing strengths/weaknesses across multiple variables and comparing profiles.
Not recommended: When too many variables clutter the chart, or when exact numeric values are needed.
Need more chart options?
For advanced visualizations, create a Board. Boards support 35+ block and chart formats, allowing you to visualize survey data with much more flexibility than standard reports.